Currently Reading | Creativity Inc

Creativity inc

You’ve got a friend in me
You’ve got a friend in me
When the road looks rough ahead
And you’re miles and miles
From your nice warm bed
You just remember what your old pal said
Boy, you’ve got a friend in me
Yeah, you’ve got a friend in me

Whenever I call my Mum (which is a lot), she has this as her ringtone. Which can often lead to her not answering as she is too busy singing. To say I love Toy Story is a slight understatement, I’ve got the DVDs, some lego, the old toys and I used to have brown riding boots with Andy written on the sole, backwards N and all.

Creativity, Inc is a must read if you are a Toy Story kid like me or have an interest in how to keep inspired and creative in your day job. Working in technology, I was fascinated with the stories of how animation has changed to make use of computers and how people didn’t expect computer animated films to be successful.

I highlighted a lot on my Kindle, to the point that I want a hardcopy of the book. So much rang true for me, especially relating to failure. It’s been two years since I failed my masters and I still get a bit caught up about it, even though it makes no difference.

From a very early age, the message is drilled into our heads: Failure is bad; failure means you didn’t study or prepare; failure means you slacked off or—worse!—aren’t smart enough to begin with. Thus, failure is something to be ashamed of. This perception lives on long into adulthood, even in people who have learned to parrot the oft-repeated arguments about the upside of failure.

Turns out all the classic pixar films had some elements of failure. Including a fairly major one in Toy Story 2, somehow, the Unix command /bin/rm -r -f * was accidentally ran, deleting a lot of the work. Then the backup failed, luckily someone had a backup drive at home. Amazing to think, unfortunate events happen to everyone.

Another fact I loved was the history of the name Pixar. I also love how Pixar as a company encourage communication between everyone, regardless of level or role, and the importance of working on stuff you are passionate about it.

Creativity, Inc 01

Creativity, Inc 02